Visual Vibrations_ Slanguage

  

  

by Lee Ho Yan Hugo


This project is call “Slanguage”, which originates from the combination of two words “Slang” and “Language”. Nowadays there are full of informal languages appears in the language studying of the new generation (mid 90s). This project is to show how the new generation was influenced by the media culture in Hong Kong. Media culture in Hong Kong is always futuristic. To open young people market, many companies like to use some futuristic words or language to promote their item/service through the media. Besides, internet has provided a place that young people can create their own language, culture and communicate with each other easily. Therefore “Slanguage” is like a virus which infected the young people quickly.

People have less awareness to the influence of media culture on new generation. This project is to remind people that everyone has the responsibility to this situation. To improve the language standard of the new generation, we cannot focus on changing the education system only, but also from our daily life environment.

“SLANGUAGE”這英文詞彙包含了“SLANG”(俚語)和“LANGUAGE”(語言)。於近年間，從九十年代出生那一輩的口中出現了很多非正規語文；這些被歸納作“SLANGUAGE”的「俚語文」，正正表現了新一代如何被香港的傳媒文化所影響。

香港傳媒為了要開闢年輕市場，近年來都喜歡用上「新世代」語言和文字。除此之外，互聯網也同時為年輕人提供了一個獨立的溝通及新文化平台，“SLANGUAGE”更有如病毒一樣快速感地染著年輕一代。

大家都忽略了傳媒文化對新世代的影響。這份作品是要提醒每一個人在這個現象中都有責任。要重新提升年輕一代的語言水準，我們不能只集中改變教育制度，同時間要由我們日常生活環境開始。

Visual Vibrations_ Price On Price

  

  

by Lai Shun Shan Cyclone


Although the largest supermarket in Hong Kong has created a convenient shopping environment to the society, they have been trying to attract customers to buy “discounted” goods without any consideration. “Discount” sounds wonderful; however, the price of the products is changing everyday. This gimmick is just a trick! As a result, the social value has distorted under the supermarket’s control. “Price on Price” is a social campaign without any commercial client. This campaign provides both visual and physical experience design items to stimulate people’s mind. It inspires people to re-think the real value of those faked price items, and encourages them to make their own judgment, and mark their own values on these items to avoid any non-sense purchase actions. Now, the prices are not controlled by the supermarket anymore.

即使各大超級市場經已為香港社會建立了一個良好的購物環境，但仍然會不經考慮地以減價這手段來吸引顧客。減價看來是一件好事，但價格每日在變動。這種花招只是一個騙局！最後社會價值被超級市場而控制。

“PRICE ON PRICE”是一個沒有商業客戶的社會運動。在這個運動中提供設計中的視覺和實際經驗來刺激人們思維，讓人重新考量虛假物品價格的真正價值，鼓勵大家需要有自己的判斷，為該物品提供價格，避免任何無原因的行為，讓超級市場不再控制價格！

Visual Vibrations_ MOBILE NOISE TOUR

  

  

by Cheung Siu Ying Malka

This campaign raises public awareness about the sound pollution from mobile phone usage.

When people speak loudly to their mobile phones, their voice will gradually accumulate as a noise. You can hear noise coming from everywhere in a crowded area. It is surprisingly abnormal that we always live with these noises. Even though there are many noisy street in Hong Kong, we still tolerate others talking loudly about things that are irrelevant to us. MOBILE NOISE TOUR encourages people to pay attention to the voice volume when chatting. It helps them to think about the negative impacts of mobile phone usage. When the talking volume is reduced, it could protect our privacy and benefit to people around us.

The square shape in logo represents the chatting information by using a mobile phone. Irregular pattern of the used font expresses noise when we talk. The series of posters are the communication map in noisy areas. They show the noise connections between people relationship and places. The slogan ‘YOU ARE HERE’ is using to attract people curiosity about the question of “why ‘YOU’ standing in the noise area?”

這作品的出現，是為了提醒公眾對有關於手提電話噪音污染的關注。

使用手提電話時所發出的聲浪累積起來便會形成噪音。你可以在鬧市中聽到由四方八面而來的噪音，令人驚訝的是我們就是經常性地身處其中。即使在香港已經充斥著滿佈噪音的街道，我們仍然會有人在你身邊高聲談論一些和你無關的事。MOBILE NOISE TOUR鼓勵大家多留意自己交談時的聲量，讓大家思索使用手提電話所帶來的負面影響。當我們減少談話時的聲浪，除了讓我們的私隱得到保障，對身邊的人也有益處。

設計中的正方圖案代表了使用手提電話時的聊天內容。字體中的不規則圖案表達了聊天時的噪音。一系列的海報設計正是在噪音環境中的溝通地圖。當中表達出人際關係和地點之間的噪音聯繫(如情侶在戲院中用手提電話談情)。海報中的口號“YOU ARE HERE”可以令人反思自己為何要身處於噪音當中。