

by Lam Wing Chung Agnes
“Wasting's” is a conceptual brand which sells different kinds of festival food, and reflects the issue of excessive food that is being wasted in big festivals in Hong Kong.
Rather than telling people “how to save food/ money” or “how to reduce festival (food) waste”, I choose to redesign the packages of festival food with new titles and sarcastic tagline – “The Goodness of Excessiveness”, in an irony approach. “Wasting's” can force its audiences to confront with their habitual manner, and consequences of wasting festival food in a compulsory way. Different subtitles or comments (statements) found on the packaging will sound sarcastic towards the wasters, or putting them into an awkward situation due to their prior act of creating (either voluntarily or passively) excessive festival food. It is like a “trap”; thus I wish the audiences can learn a lesson from it.
“WASTING’S”是一個售賣各種節日食物的概念性品牌,反映香港在各大節日時多餘食品的食物浪費。
與其讓人知道如何節省食物和金錢、或減少食物浪費,我選擇了重新設計節日食品的包裝,並加上新的諷刺性食品品名,以及標語“THE GOODNESS OF EXCESSIVENESS”。
“WASTING’S”強迫受眾面對自己這種習慣性的態度,與浪費節日食物的必然後果。如陷阱一樣,在包裝上不同的語句正是為了去諷刺及取笑浪費者;或將會讓人身處於製造節日食物浪費的笨拙處境。我希望看到這一份作品的人都能上寶貴的一課。
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