Visual Vibrations_ IRONMAN

  

  

by Ng So Yee Marilyn


Bodybuilders break though their limits with their mind maximize and challenge their body muscle hypertrophy. They follow a special diet everyday, and put training as their daily routine, even risking their health and physical appearance… For outsiders, their habits may seem impossible or even nothing important, yet these are the true stories from the bodybuilders in Hong Kong portraying their endurance and persistence.

IRONMAN is a free paper aimed to raise the awareness of the general public about how the bodybuilders give themselves courage to break through their ‘normal’ body limits, and the meanings of doing it. Four bodybuilders explained their reasons for bodybuilding: for power; for beauty; for honor; and for acceptance. Let us hear their realistic personal stories behind their endeavour and tough bodybuilding lives.

健美人士堅持信念，突破個人界限，挑戰肌肉發展！每日，他們都要依從特別餐單，習慣性地進行操練，甚至不惜冒著外表和健康的危機……就外人而言，他們這一個興趣看似是不可能和無關重要；可是在香港的健美人士背後，總是有著一個又一個描述他們的忍耐和堅持的真實故事。

“IRONMAN”是一份提醒公眾對健美人士了解、並支持他們這一種突破正常身體極限的免費刊物。刊物中描述了四位健美人士進行操練的原因：「力量」；「美感」；「榮耀」；及「認同」。讓我們一起聆聽他們的親身經歷，感受那種努力又艱苦的健美生活。

Visual Vibrations_ Happy Meal

  

  

by Wong Fun Fun Annie

In recent years, a new category of drugs have appeared in the market. These drugs claim that they are designed for our body health, and are named “recreational drugs”. Recreational drugs are drugs that “re-supply” sustenance to our body or improve the physiological function of our body. A newspaper clipping from “Mingpao Daily” reported that there are 1.29 millions of people in Hong Kong who have been taking recreational drugs. That means there is 1 out of 6 people who has taken those drugs. Hong Kong is a very crowded and busy city, people even do not have time to keep a normal diet. And thus, many people think that by taking recreational drugs, they can maintain a healthy life. Taking “medicine” has become more prioritize rather than normal diet.

The aim of this project “Happy Meal” is to question about people’s behavior on recreational drugs. The project is called “Happy Meal” because when people take those drugs, they believe those drugs will make them healthier. After taking those drugs, they seem to become healthier, and this satisfaction makes them “happy”. So they feel that there is no need to have normal diet.

保健食品近年在本港其門如市。據政府統計處推算，全港有一百二十九萬人於過去一年間曾服用保健藥物；即代表平均六個人當中就有一人有這個「服藥」的習慣。這類藥物通常是針對人們的身體健康而設，為身體補充營養、改善身體機能、或預防疾病。由於都市人生活急速，很多時候都未能如時用膳，所以很多人都希望透過服用保健藥物來維持健康。
 
“Happy Meal”希望提醒人們對保健藥物的關注。作品取名為“Happy Meal”，是因為人們在服用這一類藥物覺得身體會變得健康，因而覺得滿足及快樂，同時不需要進行正常膳食。也許那些愛「服藥」的人，並不知這只是一個自我安慰的行為。

Visual Vibrations_ Fable

  

  

by Yip Kai Hang Kenneth


Everyday, we receive a lot of information from different media. All information is supposed to be the truth, but we can find some information are fake. Food label is a kind of information which we read in our daily life. It shows food description, ingredient and expire date. People read food label because they do not want any harmful ingredient to affect their heath. They spend time to read and analyze which one is good for them. Many countries encourage their populace to read food label before they buy any food. However, we still find some food labels contains\ untrue information.

This project is a fake food and drink brand call “Fable”, because it is a short tale to teach a moral lesson and a story not founded on fact. The products of this project is the same as fable to aware people that some food labels are not real, and will affect our health. “Fable” has two series of products: Snow White apple product and Hansel and Gretel candy product. It is because the foods in these fairy tales are harmful. The packages contain illustrations that are scenes in the fairy tales. The dialogue on the package will question about the doubt of food which aims to awake consumer that some foods in supermarket are fake or harmful.

每天，我們都從不同的媒介中接收到不同的信息。接受信息時，我們都假設其內容是真實的；但事實上會發現某些訊息其實是捏造的。食品標籤是我們日常接觸到的信息之一，包括了食品的介紹、成份和有效日期。由於我們不希望食品會危害到健康，所以大家都會細心閱讀食品標籤，選擇合適自己的產品。多個國家都已鼓勵市民在購買食品之前先仔細閱讀食品標籤；但到了最後，仍然會發現食品標籤中含有不正確的資料。

這個作品中建立了一個虛構食品品牌“FABLE”。“FABLE”是道德教育和非現實的短篇寓言故事；“FABLE”的包裝設計，是希望提醒人們在食品標籤中仍包含著捏造的資料，隱藏了食品中有有害物質的事實。“FABLE”有兩個系列的產品：「白雪公主蘋果系列」和「糖果屋」系列。這兩個寓言故事中所描述的食物都是有害的。包裝設計中包含著寓言故事的情節，配合插畫中的對話文字，提醒大家在市場中仍有偽造和有害食品，要小心選擇。